BRANDING / LOGO / PACKAGING / SOCIAL
TYPEFACES: SALTY MUSSY / BLACKEST TEXT / HELVETICA
NOVEMBER 2022
Elation is an alternative to the many unhealthy energy drinks out there. Elation breaks free from the usual design style, infusing it with a groovy and vibrant feel that stands out among the competition. With its harmonious color palette, carefully balancing vibrancy and sophistication, Elation demonstrates engaging visual identity without overwhelming the senses.
The label design evokes a sense of fluidity, reminiscent of the mesmerizing movement of a lava lamp. Its curves and contours effortlessly wrap around the can, creating a visually captivating experience.
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