BRANDING / LOGO / PACKAGING / SOCIAL
TYPEFACES: CUSTOM TYPE / WINDSOR PRO / TRIO GROTESK / BRASS MONO
DECEMBER 2022
Wakey Wakey's brand is a careful balance ensuring that the brand's playful essence resonated without compromising its inherent elegance. The vibrant color palette and the playful typography was crafted to infuse joy into the brand's identity while maintaining a refined touch. This brand aims to appeal to all average consumers in grocery stores, and set itself apart from the majority of coffee brands.
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The top label for the "whole bean" package gives information of the coffee's origin as well as securing the box shut.
Shown here is the instant coffee packaging design, a completely different form of packaging, but still on brand with Wakey Wakey.
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